Why Use Tailwind for Pinterest?
If you’re a blogger looking to get serious about your Pinterest strategy, Tailwind is the game-changer you’ve been searching for. As one of the top tools for Pinterest marketing, Tailwind allows you to streamline your Pinterest activity, automate scheduling, and dive into advanced analytics to help increase blog traffic. The beauty of Tailwind lies in its ability to turn Pinterest into a traffic machine with minimal time commitment, so you can get back to creating great content.
Whether you’re new to Pinterest or a seasoned user, Tailwind has features that make the social media platform even more effective in attracting readers. Here’s a breakdown of how you can use Tailwind to start maximizing your Pinterest traffic today.
1. Schedule Pins Consistently to Stay Active
Pinterest thrives on fresh content, and consistency is the key to staying relevant. But as a blogger, managing your blog and Pinterest at the same time can feel like juggling flaming batons. This is where Tailwind shines: you can plan and schedule your pins days, weeks, or even months in advance.
With Tailwind’s intuitive drag-and-drop calendar, you can set pins to go out at optimal times when your audience is most active, which Tailwind automatically calculates based on your account. This ensures that your pins reach a broader audience even if you’re busy writing your next big post. Set it and forget it—Tailwind keeps working in the background, giving you back precious time to focus on other aspects of your blog.
2. Use Tailwind Tribes to Expand Your Reach
One of Tailwind’s most popular features, Tailwind Tribes, is a great way to amplify your reach by collaborating with other content creators. Tribes are like Pinterest group boards on steroids. They’re essentially groups where bloggers in similar niches can share each other’s content, resulting in increased visibility.
To get the most out of Tailwind Tribes, join several active tribes that align with your blog’s niche. Each time you share a pin to a tribe, other members are encouraged to re-share it with their followers, amplifying your reach without any extra effort. Some high-performing Tribes require a certain level of reciprocation, which means the more pins you share, the more your content gets shared in return.
3. Dive into Tailwind Analytics to Fine-Tune Your Strategy
Pinterest analytics can be a goldmine if you know what to look for, and Tailwind makes it easier to understand and act on the numbers. With Tailwind Analytics, you get insights on which pins perform best, your follower growth, engagement rate, and even the performance of individual boards. This data allows you to focus on what’s working, remove what isn’t, and experiment with new strategies.
For example, if you find a particular type of pin or image style consistently attracts more clicks, you can create more of those to replicate that success. The ability to track the impact of each pin or board gives you an edge in refining your Pinterest strategy and funneling traffic back to your blog.
4. Create Pin Variations to Avoid “Pin Fatigue”
Pinterest thrives on fresh pins, but creating new content nonstop can drain your creative energy. To help, Tailwind has the SmartLoop feature, which allows you to recycle your best-performing pins without becoming spammy. With SmartLoop, you can set up automated reposting schedules so that your seasonal or evergreen content keeps resurfacing on Pinterest feeds.
In addition, Tailwind lets you create pin variations—this could mean experimenting with different images, titles, or descriptions for the same blog post. By varying your pins, you keep content fresh and appealing to a wider audience without making Pinterest flag your posts as spammy.
5. Leverage Tailwind’s SmartSchedule to Post at Optimal Times
With Tailwind’s SmartSchedule feature, gone are the days of guessing when to post on Pinterest. SmartSchedule is designed to find the best times to post for maximum engagement, automatically adjusting to the best times based on when your audience is most active. This feature lets your pins reach peak visibility with less trial and error on your part.
More engagement means a higher chance of your pins being repinned by others, which not only increases your followers but also boosts the number of eyes on your content, driving more traffic to your blog.
6. Gain Insightful Data on Your Niche with Tailwind’s Industry-Specific Data
Pinterest trends can shift quickly, and keeping up with what’s hot in your niche helps ensure your content stays relevant. Tailwind gives users access to industry-specific data, allowing you to get a snapshot of what’s currently trending. For bloggers, this means you can create content aligned with audience interests or upcoming trends, making your pins more likely to be seen and shared.
For example, if you blog about home decor, Tailwind might reveal a surge in popularity for certain decor styles. You can then incorporate those into your pins or even create blog posts around those trends to capture new readers searching for related content.
7. Optimize Pins with Tailwind’s SEO-Friendly Features
Pinterest is like a search engine in disguise, so optimizing your pins with SEO best practices helps drive more traffic to your blog. Tailwind includes tools for adding keywords, optimizing descriptions, and crafting attention-grabbing titles that can help your pins rank higher in search results.
You can also track your Pinterest SEO performance to see which keywords bring in the most views, clicks, and repins. Over time, this helps you fine-tune your SEO strategy to reach more people who are actively searching for the types of content you provide.
How to Get Started with Tailwind for Pinterest
- Sign Up for Tailwind: Get started with a free trial to test out Tailwind’s Pinterest tools. It’s great for getting a feel of how the features work before committing.
- Create a Content Calendar: Plan your blog content and coordinate Pinterest pins to match, focusing on seasonal or trending topics where possible.
- Schedule Your Pins in Batches: Use Tailwind’s scheduling tool to plan out content in bulk. Aim for a mix of fresh pins and SmartLoop reshares.
- Join Tailwind Tribes: Explore different Tribes that fit your niche. Experiment with a few to find ones with active members and high repin rates.
- Analyze and Adjust: Regularly check Tailwind’s analytics to monitor your growth. Experiment with new keywords, visuals, and pin descriptions based on the insights.
The Final Word on Using Tailwind for Pinterest as a Blogger
Tailwind is packed with features that make Pinterest more manageable and efficient for bloggers. By automating your schedule, enhancing collaboration with other bloggers, and diving into analytics, you can increase Pinterest traffic to your blog without spending hours a day on social media. With Tailwind as your Pinterest sidekick, you’ll soon see the fruits of a streamlined strategy: more clicks, more traffic, and hopefully more readers ready to dive into what you have to offer!
So, whether you’re new to Pinterest or ready to ramp up your game, using Tailwind can take your blog traffic to the next level. Give it a try, optimize as you go, and watch as Pinterest becomes one of your top blog traffic sources!
Tailwind for Pinterest FAQs
Q: Can I use Tailwind for Instagram as well? Yes! Tailwind also offers scheduling and analytics tools for Instagram, making it a versatile tool for bloggers who want to manage multiple platforms.
Q: How many pins should I schedule per day on Tailwind? Aiming for at least 10-15 pins a day can be effective for Pinterest. But remember, quality over quantity. You can adjust based on how much content you have and how much engagement you’re seeing.
Q: Is Tailwind worth it for new bloggers? Absolutely. Even if your blog is small, Tailwind can help you build a solid Pinterest foundation and reach a broader audience early on. The consistency and efficiency it offers are invaluable as you grow.Ready to give Tailwind a try? Dive in and see how it can transform your Pinterest game and drive that all-important traffic to your blog
